Everyone knows that conferences are great for networking. Of course, you might also learn some new things at the presentations and workshops, but it’s what happens during the coffee breaks and the evening events that make conferences such a good use of your time and money. Conferences are all about meeting people and, yes, making friends. Of course, some of those new contacts may become customers for your company too, but don’t try to sell to them at the conference unless you really have to. Most of the people you meet won’t want to buy from you – but they might be able to point you in the... Read more